KARACHI: Continuing this tradition, Pakistan’s leading frozen food brand, Fresh ST, received the ‘Consumer Icon Award’ in the frozen vegetables and French fries category, at a ceremony held in Karachi, organized by the Consumers Association of Pakistan (CAP). “, says a press release.
The chief guest of the occasion, His Excellency Provincial Minister for Industry and Commerce, Jam Ikramullah Khan Dharejo, handed over the award and certificate to Samra Mansoob, Founder, Samra Foundation, in the presence of Kawkab Iqbal, President, Consumers Association of Pakistan, and Mirza Ikhtiyar Baig, Member of the National Association and renowned industrialist, Among other dignitaries.
Commenting on this occasion, Samra Mansoub, founder of Samra Enterprises, said: “We are honored to receive the Consumer Icon Award at the 2024 Consumer Choice Awards. This recognition highlights our commitment to providing high-quality, nutritious frozen products and reinforces our dedication to achieving our goals. Excellence in the frozen food sector.”
The Consumer Choice Award, in its 18th year, is judged by a renowned panel of judges, comprised of leading professionals from all walks of life. The aim is to promote consumerism in Pakistan by creating awareness among consumers to protect their legitimate rights and, on the other hand, to promote healthy competition among business leaders/manufacturers to make quality consumer goods and provide best services to Pakistani consumers.
The simple but impressive ceremony was attended by a large number of companies, diplomats, media figures and other prominent figures.