On the morning of September 9, 2024, in Shanghai, a delegation of Pakistani journalists embarked on an exciting journey to explore the forefront of innovation at Launch Design Shanghai. Hosted by the China Economic Network (CEN), the visit was led by Ms. Michelle (Ming Mu) from CEN Shanghai, along with her colleagues, Ms. Wang Ke, Mr. Wilson and Mr. Wang Kai from CEN Beijing, who have been accompanying us since our arrival in Beijing on September 4, 2024. And now In Shanghai, they continue to ensure a smooth and successful experience. Ms. Meng Mo warmly welcomed us the day before upon our arrival from Beijing, setting the tone for a day full of insights into groundbreaking developments in electric vehicles and drone technology.
Arrival and welcome
Upon our arrival at Launch Design Shanghai Headquarters, we were warmly received by Ms. Jun, Director of Science and Finance Department, along with Mr. Zhang Pengfei, Business Director, and other key members of the team, including Simone and Ms. Scarlett. Company representatives were excited to share their latest developments and innovative projects with our delegation, providing an exclusive look into the dynamic operations of this prominent player in the global design and innovation industry.
A brief history of the launch design
Founded in 2000, Launch Design has grown into a renowned name in design and technology, now operating from four core offices with 27 branches globally. The company’s development has been characterized by a relentless pursuit of innovation, which has led it to the forefront of industries such as electric vehicle design and drone production. Over the years, Launch Design has enhanced its reputation by pushing the boundaries of beauty, function and sustainability.
A revolution in electric vehicle design
Electric vehicles are reshaping the automotive landscape, and Launch Design Shanghai is playing a pivotal role in this transformation. With a focus on sustainability, efficiency and technological advancement, the company’s innovative approach has led to significant advances in electric vehicle design. The Launch Design team is celebrated for blending beauty with functionality, producing cars that are not only eye-catching but also highly efficient.
They inspect an electric car at the launch design headquarters in Shanghai during their official visit.
The aerodynamic profiles of their electric vehicles are designed to reduce drag, improve performance and increase energy efficiency. This commitment to excellence reflects the company’s vision of creating vehicles that meet the needs of the modern consumer while also contributing to a greener planet. During the briefing, Ms. Jun highlighted the importance of integrating cutting-edge technology with sustainable design principles, the philosophy that guides every project at Launch Design Shanghai.
Innovations in drone production
In addition to their work in the automotive industry, Launch Design Shanghai is making great strides in drone technology. The company’s drones are precision engineered and designed for a variety of applications ranging from commercial delivery to aerial surveillance. The focus on lightweight materials and advanced aerodynamics has produced drones that are not only efficient but also robust, capable of operating in a variety of environments.
The team’s expertise in integrating artificial intelligence and machine learning into unmanned aircraft systems has opened new horizons for innovation, allowing for enhanced navigation, object detection and autonomous flight capabilities. This progressive approach positions Launch Design Shanghai as a leader in the fast-growing drone industry, poised to impact the future of how drones are used in both the commercial and industrial sectors.
Commitment to sustainability
One of the most striking aspects of Launch Design Shanghai’s operations is its dedication to sustainability. The company places a strong emphasis on using environmentally friendly materials and processes in its production lines. From selecting recyclable components to implementing energy-efficient manufacturing techniques, Launch Design is aligning itself with global trends toward greener and more sustainable practices.
During our tour, Ms. John explained the company’s efforts to reduce carbon emissions, emphasizing that sustainability is not just a goal but a core value of the organization. This commitment is evident in their electric vehicle designs, which prioritize low emissions and energy conservation, as well as in their approach to drone production, where sustainable materials are used to ensure minimal environmental impact.
Future plans and cooperation with Pakistan
One of the most exciting aspects of our visit was the discussion about Launch Design Shanghai’s future expansion plans, especially in the context of cooperation with Pakistan. Ms. John shared the company’s vision to enter the Pakistani market with affordable mini electric vehicles. They plan to launch two variants: a two-seat compact model priced between $8,000 to $10,000, and a four-seat hatchback model expected to be priced between $15,000 to $20,000.
This initiative represents a huge opportunity for both Launch Design Shanghai and Pakistan, as it aligns with the country’s growing interest in adopting electric vehicles to reduce pollution and move towards greener transportation options. Launch Design’s potential entry into the Pakistani market could pave the way for new business opportunities, technology transfer, and strengthening of the local manufacturing sector.
Ms. John expressed optimism about the cooperation, noting that the company plans to visit Pakistan soon to explore the feasibility of establishing production facilities and forming partnerships with local companies. The move could mark a turning point in Pakistan’s automobile industry, offering advanced electric vehicle technology at an affordable price for consumers.
Gesture of friendship
At the conclusion of the meeting, the Pakistani delegation presented to Ms. June the traditional Sindh Ajrak, a symbol of cultural friendship and appreciation. This gesture was warmly received, and demonstrated the spirit of camaraderie and mutual respect that underpinned the entire visit. In addition, Ms. Jun received a special edition of The Financial Daily on the occasion of the 100th anniversary of the founding of the Communist Party of China, which she gratefully accepted.
An unforgettable lunch
At the conclusion of the visit, the Launch Design Shanghai team hosted a lunch for the delegation at a nearby Islamic restaurant, a thoughtful choice that reflects their concern for the dietary preferences of Pakistani guests. The lunch provided an informal setting for further discussions and allowed the delegation to express their appreciation for the warm hospitality and insightful presentations.
Reflections on the visit
Our visit to Launch Design Shanghai was an amazing experience, providing a glimpse into the future of transportation and technology. The company’s commitment to innovation, sustainability and global collaboration was evident in every aspect of the tour. From its cutting-edge electric vehicle designs to its pioneering work in drone technology, Launch Design Shanghai is clearly a leader in shaping tomorrow’s industries.
For the Pakistani delegation, the visit was not only an opportunity to witness the latest innovations but also to explore potential avenues of cooperation that could bring these developments to Pakistan. The prospect of affordable electric vehicles entering the Pakistani market is particularly exciting, as it is in line with the country’s efforts to embrace clean energy solutions and reduce its dependence on fossil fuels.
The visit to Launch Design Shanghai highlighted the company’s role as a leader in the fields of electric vehicles and drone technology. With a strong focus on sustainability and a keen eye for future trends, Launch Design sets new standards in design and innovation. The potential partnership with Pakistan represents a promising step towards mutually beneficial cooperation, one that could usher in a new era of technological advancement for both countries.
When we left Launch Design Shanghai headquarters, it was clear that the company’s vision for the future is not just about creating cutting-edge products, but also about making a positive impact on the world. Their dedication to pushing the boundaries of what is possible in design and technology serves as an inspiration, reminding us that the future is shaped by those who dare to innovate. The visit was an unforgettable and enriching experience, leaving us excited to see the new developments that will emerge from this dynamic company in the coming years.
