A new report reveals that about a billion Indians do not have the financial ability to spend on goods or estimated services, although India reaches 1.4 billion people. The results, shared by the BBC, come from a report issued by the Blume Ventures, which is the investment capital company, highlighting the country’s consumer scene.
According to the report, the “consuming category” in India, or the potential market for startups and companies, is about 130-140 million people-the size of Mexico residents. While digital payments make transactions easier, 300 million people are classified as “young” or “ambitious” consumers, who are still hesitant to spend and began to open their governor recently.
The report emphasizes that the consuming layer in India is not “widening” as it is “deepening”. This means that although wealthy people have become richer, the number of people who enter the consumed layer does not expand significantly.
This trend has increased “discrimination”, as brands focus on high -end and expensive products designed for wealthy offers, instead of collective market offers. This shift can be seen in increasing sales of super -walled housing and distinctive smartphones, while their most affordable counterparts face slower growth.
The report also indicates that well -affordable housing is now only 18 % of the market, which is a sharp decrease of 40 % five years ago. At the same time, branded goods pick up a greater share of consumer spending.
The report supports the long belief that the freshness in the postpartum India was in the shape of the K, with the wealthy wealthy people, while the poor lost purchasing power. This gap continues to form a consumer market in the country in distinct and sophisticated ways.
