In a confusing development in the scene of advanced electric cars in Pakistan, two companies have launched what exactly the same car under different commercial names just weeks. Integrated EV was introduced from China for the first time as “Gugo Box” by Gugo Motors in February. On Friday, it appeared again as the “Dongfeng box” under the logo of Chawla.
The car concerned is a small EV aimed at urban consumers looking for a reasonable and fuel -free option. The original manufacturer is a Chinese company called Dongfeng, and it is the smallest state -owned car manufacturer in China. Its headquarters is located in Wuhan, DOFING has a market value of about $ 5 billion.
How is the same car produced by the main Chinese manufacturer twice and under my commercial name in Pakistan? In conversations with profit, The two companies seemed intertwined in a dispute over those who have the right to sell the car in Pakistan. In this conflict, the Chawla Group confirmed that it has an official agreement with Dofeng and submitted documents to support its demand, accusing Gugo Motors of being a third party importer without any exclusive or accredited rights. Gogo, however, maintains his position as a legitimate distributor.
Who will sell the car?
Car manufacturers often choose to participate with local companies for marketing and sale and sometimes assemble their cars. Technically, anyone can import a car from abroad and sell it in Pakistan. However, most consumers like to have a kind of emphasis that the person or showroom they buy by supporting the manufacturer as a quality guarantee. As a result, international manufacturers usually sign distribution agreements with local companies. In this way, people who buy cars from these distributors know that they are the real deal.
This does not mean that anyone is not an official distributor is not legitimate, but this is the way the market perceptions work. Gugo Motors was the first to sell the Dongfeng box (or the Gugo box while marketing) in Pakistan. when profit I arrived in Googo, giving their representatives limited responses. However, without confirming their status as an official distributor, they confirmed that he was an accredited dealer of the fund and insisted that their launch in February was completely legitimate.
According to Gugo, just having cars on the ground and already sold some units is enough to support their claims. Their position is that proving commercial activity itself is evidence of legitimacy.
Omar Swail Hed Gogo Lahore said profit This Gugo has already carries exclusive rights to sell Dongfeng vehicles in Pakistan. However, he denied a request to submit documents on this.
He said, “You do not need to show any documents. I fired four cars – this is enough evidence.”
Amer, CEO of Gugo, refused to comment on the exclusive case, yet he confirmed that Gugo was authorized to sell Dongfeng vehicles until October 2025.
Talk to profit In his office, Ahmed Chawla, the operations manager of the Chawla Group, claimed that he was the only official distributor for Dongfeng Votures for Electrical Passengers. The main distinction between his company’s relationship with Dongfeng and Gugo is something that he wanted to clarify completely: an official partnership in exchange for the imports of external parties. Documents seen before profit He explained that the Chawla group is an official distributor of the Dongfeng Fund. The representatives of the company went further to the claim that their position as a distributor was truly exclusive.
“The gray imports are legal, but there was mismanagement on their part,” Chaoula said, which shows that there is a big difference between working with an official distributor and an independent agent. “There is a reason that makes us in direct contact with Dongfeng and we have invested extensively in the name Dongfeng. If Gugo has rights, then why don’t they use the Dongfeng brand?”
This question talks about folders. While Gugo shops the car under its brand for “Gugo Box”, the Chawla group uses the official Dongfeng brand, slogans and promotional materials.
Chawla’s confidence stems from the fact that, as he claimed, Dongfeng has already taken measures against the Chinese agency that supplied cars to Gugo, stopping the import of those vehicles to Pakistan. According to Chalala, cars that have been officially imported for cars have now been cut off. He also mentioned that Chala has already cars and spare parts in Pakistan, and is currently more charged than China, and additional production units at the Dongfeng Factory. The exact number of vehicles remains secret.
In addition, Chawla noted that his company’s employees have already undergone training in China, ensuring technical familiarity with EVS for post -sale service. He also added that in the event of repairs, they offer cars to customers – something uncommon in the EV sector in Pakistan.
“We can show the documents and put you in contact with the representatives of Dongfeng,” Zoala added. “We are very open about this.”
Meanwhile, Kamran Ayoub, the director of marketing at Chawla, was not more clear. “Chalase has exclusive rights to Dongfeng passengers in Pakistan. No one has these rights.”
This strong position was echoed by Sayed Zakir Ali, the official representative of Dongfing in Pakistan, who had no doubt that the Chawla group is the only distributor.
“Gogo cars are third -party imports,” Zakir said. “Dongfeng had no contract with them, and they launched without our knowledge or approval. Chawla group is the only official distributor of The Box EV in Pakistan, and I can categorically mention that Dongfeng has nothing to do with Gugo.”
He also claimed that Dongfeng has now prevented the Chinese agency that exported vehicles to Gugo, adding another nail in the coffin of the Gugo Event of Events. However, the request for suspension from Dongfeng in China has not resulted in a response as of the presentation of this report. Gogo representatives also refused to comment, simply that they have the right to sell the box in Pakistan and will be happy to defend this right to court.
Price difference and fast food
Dongfeng box, to return to it, is a small EV aimed at urban consumers looking for a reasonable and fuel -free leadership option. With the government pushing EV and fuel prices, the box is the type of car that can easily find its place in cities such as Lahore and Crachi.
The only differentiation between the cars launched by Gugo and the Chawla Group are the prices and alternatives. The Gugo box comes in three variables. E1 is priced in rupees. 67 cheese with E2-IS available for KHS 73 rupees and the fully loaded square of EV is the most premium, at rupee. 77 Kah.
On the other hand, the Chawla group under the name Dongfeng Box launched two types. The Dongfeng Box FlassHip and Dongfeng Box Lux at 64 Rs and 68 rupees, respectively.
So, what are the ready -made meals here? Chawla group clearly believes that she has the upper hand, backed by documents and a direct relationship with Dongfeng. Gogo, on the other hand, claims to also have the rights to sell the car until October 2025 at least.
Chawla plans more than expansion. According to Ahmed Chawla, they are planning to launch two other Dongfeng Evs in Pakistan during the year, deepening their presence in the market. If the current conflict is any indicator, they are likely to prepare for a long -term commitment.
