The Chinese animated movie “Ne Zha 2” continues to break the records, as the distributors prepare a selected version of the English language with a “well -known” audio talent, which puts the way for a broader international payment after its unprecedented local success. The film has already achieved $ 2.11 billion in the world, making it a moving movie the highest movie ever and the fifth highest movie ever.
At the Industrial Forum at the Beijing International Film Festival entitled “How High is the ceiling of the film market in China?” , Catherine Ying, CMC Pictures, unveiled plans for the English language version while discussing the international film’s strategy. Ying said: “People are excited and happy to see” Nezha 2 “.
CMC Pictures has already got a distribution of 1000 screens in North America and 162 in Australia for the film. For the next English Dub, Ying noticed that the marketing approach will turn greatly with the “targeted TV advertisement and social media including YouTube and Tiktok”, along with a “larger marketing budget” to reach non -Chinese masses.
Chinese films are also unprecedented in European markets. Cedric Beryl, the administrative director of the distributor Trinity Sinasia, highlighted the great performance of “Nezha 2.”
“Nezha 2” in Europe was extraordinary. We started only about a month ago, and it has already become the best Chinese movie in Europe 20 years ago. The reservation of the film at the famous Odion Leicester cinema in London, “where the Greater US Studios are really looking forward to James Bond and” evil “, as an” inspiring moment “for Chinese cinema.
The success of the film has been strengthened by distinguished coordination shows, as Behrel indicated that distinct formats are significantly high rates of ticket sales – 33 % in the UK and 24 % in Germany.
Director Huang Jianxen (“1921”) touched on technological developments, especially “use of artificial intelligence to enhance the” masses “masses for time. However, Andrew Lao’s director, the director of the “hellish affairs” trilogy, took a more traditional position, insisting on “a story, the scenario is the key.” “Artificial intelligence is cold – it has no warmth. Communication is the key. Artificial intelligence is just a tool.”
“There is a market. All we need is good films,” said Daniel Manuering, IMAX China CEO. He stressed the importance of “the best possible environment” to attract the masses, noting that five Chinese films will be filmed in IMAX this year.
Fu Rossing, President of the China Film Group, emphasized the ambition of China in “Building” in a movie “, where it should not be provided by a few few works” needs a diversification in the Chinese film industry, which added that after the box office on the head of the Lunar New Year, led by “Ne Zha 2”, it became “the market again more cold”. “We need a varied list to make the ecological system sustainable,” he said.
While Chinese films continue to gain traction internationally, industrial leaders are still optimistic about the future global capabilities of headlines such as “Nezha 2”, with the conclusion of Ying, “The returns can be enormous.”
