KARACHI, 20 JANUARY 2025: Samrah Enterprises, Pakistan’s leading brand marketing company and owner of Fresh St!, has joined hands with Plankton Fisheries to launch a new line of premium deep-sea caught seafood. This innovative range includes a variety of fish and shrimp, which are processed with Individual Quick Freezing (IQF) technology to preserve their freshness, in HACCP and UKAS certified facilities to ensure the highest standards of food safety and quality.
Both Samrah Enterprises and Plankton Fisheries are committed to providing high-quality products focused on freshness, taste and ethical sourcing practices. Every product in Fresh St! The seafood range meets the highest export standards, ensuring a premium product that consumers can trust.
Speaking on the occasion, Ms. Samra Mansoob, Director of Samra Projects, said: “Our mission is to promote products made in Pakistan to global markets, and we will continue to do so with our latest offerings, including the signature ‘Fresh St! Strimps”, the latest addition to our long list. Our deep-sea catch ensures superior taste and quality, setting this product apart in the competitive seafood market.
Expressing his happiness, Mr. Muslim Mohammadi, Director of Marine Plankton Fisheries, said: “We are happy to partner with Samra Projects to provide fresh fishing products from the deep sea. There is a growing demand for premium seafood, particularly in North America, Europe and the Asia-Pacific region, as consumers become more aware of the quality, sourcing and sustainability of the food they purchase. Fresh Saint! The products are poised to meet global demand by offering high-quality, responsibly sourced products to international consumers.
Fresh Saint! Strimps and other products are designed for busy home cooks and professionals alike, with convenient packaging that meets the needs of modern consumers looking for quick, nutritious meal options. The product’s superior flavor and ethical sourcing will resonate with those who prioritize both sustainability and premium quality in their food choices.
The agreement was signed in a simple and elegant ceremony between Ms. Samra Mansoub, Director of Samra Projects and Mr. Muslim Mohammadi, Director of Plankton Fisheries Company, in the presence of Mr. Abrar Al-Din, Founder of Nahid Supermarket, Abrar Mansoub, General Manager of Nahid Supermarket, Zeeshan. Lohia, Founder, US-Pakistan Business Development Forum, Syed Nasir Wajahat, Secretary General, AMPAK-BDF, Muhammad Fahad, Chief Operating Officer, Naheed.pk, Syed Muhammad Salman, Chief Growth Officer, Samrah Enterprises, Sajid Hameed Khan, Vice President Sales, Samrah Enterprises , Mohamed Rehan, Director of Rehan & Sons, Asem Mohammadi, Director of Plankton Fisheries, among others.
The highlight of the event was the fresh meals from Fresh St! Strimps and other high quality products, which were enjoyed and praised by all attendees.