Thursday , Diverse The Entertainment Marketing Summit, presented by DELOTTE, collected the best executives for marketing through games, television, video and fashion industries. Participants participated in their marketing strategies and their operations in this event, which was held in Neuehouse in Hollywood.
There were frequent topics throughout the summit throughout the day. Many members of the committee discussed the importance of bringing Vannum’s current, communicating with younger consumers, and developing relations between creators and brands.
Read below to get the main meals of paintings.
The correct things – the round table for marketing
Darren Abbott, the chief brand official in Halmark, presented the argument that marketers should stay away from the intense focus on the population composition when trying to reach an audience. Abbott said: “What we do in Halmark is trying to convert the conversation away from the demographic approach.”
“We are all marketers and brand leaders must think about this part of it. Think about the psychological file, think about the people who aspire to us, to the very related life, who want to restore goodness in the world, and this is universal, and regardless of your age. He said.
Horching the new American consumer
Jail Tropripman, IHERTMEDIA Executive CEO, with Modrator China Widener, Vice President of Technology and Technology, Deloita Media and Communications, spoke about consumer understanding today.
Troperman made it clear a common mistake that marketers take it. “Part of the problem is that we are targeting our way to forget. We are targeting our way not to be related, right? We need to speak to more people to sell more things, not just the people who love Taylor Swift and this type of shoe … and will not be in pop music, right?
Bravo Business: How do you take advantage of brands in Bravvrosi
Alison Levin, the president, advertising and partnerships in NBCUNIVERSAL, and Derate Kimsley, star on “The Real Housewives of Beverly Hills”, Bravoverse’s success and engagement with fans via Bravocon.
Levin discussed the popularity of Bravokone, describing how for many fans “Bravocon is actually Super Bowl”.
Levin said: “One of the statistics from the last Bravocon is that 80 % of people said, which went to Bravocon, was the best weekend in their lives, and literally hit them, on the day they got married and when they gave birth to their children,” Levin said.
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This type of fans support leads to a mixture of brand partnerships. Levin added: “It is not only fashion signs or beauty marks, which have incredible traces, but also the state farm and Wayfair, because these are eager people to interact with (fans) in different ways.”
From the players to the creators: How players form the creator’s economy
Two executives from Havas Play, Vice President of Gaming Jarell Thompson, Vice President and Angelik Hernandez, have discussed the decisive impact of video game creators in the field of media marketing.
Hernandez answered a question about the ways in which the circumstances have changed for games creators.
Creators “have a lot of purchasing power”, with the ability to make their followers make purchases but also to “control their career.”
“They don’t necessarily have a brand partnership, right? They can earn money on their own.
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Hernandez said this force allows creators to be more selective about the brands they participate with, and it is eventually a victory for both creators and brands. She said: “You really know that once the creator is chosen and the Creator returns you again, this is likely to be the beginning of a beautiful relationship that we would like to continue.”
Gen Z – Energy Consumer Group today
Marketing leaders from Elf Beauty, J
In the end, Monica Austin, chief marketing official at Blizzard Entertainment, said that at the end, the key to understand and how to draw is the merging of Gen Z’s sounds into the company:
“We have to bring them to the room. They will form our brands. They will form our strategies.”
“We do not need this, I don’t think, assume what they will be. They need to help us in this room in determining how to reach their generation and beyond. Thus, we have to have a really brought them and not trying to try excessive analysis,” Austin said.
Amnesty International embraces the success of marketing
Jin Lockhart, First Vice President, Sales, West Coast, in Teads, believes that in order for companies to discover how artificial intelligence is to have a daily workflow, the High Command needs to embrace artificial intelligence.
“I think the first place to adopt is with the leaders as well, because I think we must remove mystery a little,” Lockhart said.
“I like, I need to adopt it every day, and I need a sticky note that tells me to adopt this in certain ways that help me to adhere to the strategy and find more efficiency, and then I can bring it to the team. So I think it starts with us.”
The main layer in the construction of the world-the entertainment power power
Sarah Pollack, head of consumer marketing at Pinterest, has shared a recent example of how Pinterest is used in Fandoms and created opportunities for them to participate in their emotions. In Coachella this year, Pinterest has made a partnership with the K-Pop Insype group. The group created the Pinterest panel full of denim aesthetics.
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“Within hours after this painting lived, they performed a performance in Kochilla, and the entire audience was a huge audience for them, he was wearing a denim. Everyone literally went to the house, and returned to their hotels, wherever they were, to the denim because they had taken a kind of sign,” Pollack said.
Understanding the strength of sport
Joe Fox, First Vice President of Marketing at ESPN, discussed ways to involve ESPN younger fans due to how their interest is spread through various forms of the media. One way is to use a “musical strategy” and partnership with artists such as Travis Scott.
“It is not only about talking to them about sport. It is about culture. What they care about as sport, entertainment, culture becomes more intersection,” said Fox.
Anatomy of the favorite campaign for fans
Joe Wittour, Executive Vice President of Global Marketing at Sony Pictures Entertainment, discussed the offering premiums and working to keep each of the current fans interested while bringing new fans.
He talked about the next movie, “After 28 years”, and the third in the world’s end coma that started with “28 days” in 2002.
“You have this old collection of fans you really love, then this entire new audience that will be a fan, if you can present them to the property in the right way,” said Etermur.
Ettermour said that the trailer was constructed on the purpose of making sure that the fans did not feel that the original property was “devastating”, but it also guarantees that he did not reveal much of the story.
“We have done an advantage in the Empire Magazine.”
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“You encourage fire on Tiktok, because this is the place where everyone encourages the tongues of Fandom these days, and now you are walking on a narrow rope to make sure that you do not destroy the experience for all the new fans you got, and the old fans who love the property, and benefit from that with a really large weekly weekend.”
(In the photo: Alison Levin from NBCunivesal and the star “Real Housewives of Beverly Hills” Dorit Kemsley)
