Marketing

Unilever and Friesland were fined for marketing “frozen desserts” in the form of ice cream. What is the difference? – Trendy Blogger

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Unilever and Friesland were fined for marketing “frozen desserts” in the form of ice cream. What is the difference? – Trendy Blogger

The Competition Commission of Pakistan (CCP) imposed a hefty penalty of Rs. $170 million against two leading frozen dessert companies for misleading marketing practices, including false advertising of their products as “ice cream.” The sanctioned companies include Unilever Pakistan, which markets the Walls brand, and FrieslandCampina Engro, known for its Omur brand. Both companies were … Read more

City Pharma enters into the direct marketing sector – Trendy Blogger

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City Pharma enters into the direct marketing sector – Trendy Blogger

City Pharma Limited announced its entry into the direct marketing sector as of January 1, 2025, as part of its 2030 vision, “From Care to Treatment.” This strategic shift will allow the company to deliver high quality pharmaceutical products directly to the public across Pakistan. According to a PSX filing on Monday, Citi Pharma has … Read more

Coca-Cola and PepsiCo are facing a lawsuit in the United States for marketing addictive foods to children – Trendy Blogger

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Coca-Cola and PepsiCo are facing a lawsuit in the United States for marketing addictive foods to children – Trendy Blogger

Major food companies, including Kraft Heinz, Mondelez and Coca-Cola, face a lawsuit filed Tuesday in the Philadelphia Court of Common Pleas, accusing them of designing and marketing “ultra-processed” foods to cause addiction in children, leading to chronic diseases. . The lawsuit, filed by Pennsylvania resident Bryce Martinez, alleges that consuming the companies’ products caused him … Read more